The objective is to appear in the positions more possible superiors of the results search organic for one or several concrete words.
It supposes the task of optimizing the structure of a Web and the content of the same, as well as the use of diverse techniques of linkbuilding, linkbaiting or contained viral, increasing the notoriety of the Web, due to the increase of mentions.
The optimization is realised in two-way traffic:
- Internal: By means of improvements in the content. Technical improvements in the code. Accessibility. Test A/B, etc.
- External: One looks for to improve the notoriety of the Web by means of references to her. This is obtained to essentially through links.
The organic or natural positioning, in Spain. It is developed essentially around the Google finder, because it supposes more of the 90%-95% of the total volume of searches. The positioning in different finders, as Bing or Yahoo, requires of different techniques, although their algorithms search are similar.
Also we talked about to posicionadores or SEOs to define the people who realise this type of work.
Is possible to emphasize that the finders, usually they show organic or natural results in an area, on a par of payment results. The positioning in these areas of payment, requires of the certain payment special services, as Adwords or Microsoft Ad Center, and it is known as Marketing in web search engines or by their English abbreviations, SEM (Search Engine Marketing).